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Giovanni's Fish Market & Gallery Review

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Our TopTenREVIEWS Gold Award winner, Giovanni’s Fish Market & Gallery is the standout of our Seafood Market Review, thanks to their overflowing inventory, generous weekly specials and impressive community interconnectedness. Based in Morro Bay, California (smack dab between San Jose and L.A.), family-owned Giovanni‘s Fish Market & Gallery processes a huge variety of fresh fish (and sushi-grade fish) and shellfish everyday. They ship overnight to ensure freshness, and for residents of California, shipping is only $10 no matter where in the state you live. Giovanni’s Fish Market & Gallery has been in business since the 1960s and continues to please with each passing year.

Standout Features

  • Huge inventory
  • Fabulous weekly specials
  • Discount codes and coupons
  • Money back guarantee
  • Accepts credit cards and PayPal
  • Facebook, Twitter and blogs


The most memorable aspect of Giovanni’s Fish Market & Gallery is without question their huge inventory. Giovanni’s sells almost every type of seafood under the sun, and meets nearly every inventory slot on our matrix (except for beef). It’s easy to overlook their lack of filet mignon when you see their vast selection of seafood. Giovanni’s also has a nice selection of in-house smoked seafood and carefully selected sauces and spices to help bring out the flavor of your purchase.

Their fresh fish and shellfish are highly-lauded. In their fresh fish section you will find King Salmon, Rockfish, sushi-grade Ahi Tuna, Snapper, Sole, Mahi Mahi, Monkfish, Opah, Sablefish, Thresher Shark, Trout, Sea Bass, Louvar and more. For those looking for frozen fish fillets, Giovanni’s got it. Their frozen fish offerings include Alaskan Cod, Halibut, whole Albacore, Tilapia, Swordfish and Haddock.

Their fresh shellfish section has many impressive items: Fresh Wild Spot Prawns (live), Oysters live in the shell, Kumamoto Oysters, live Manilla clams, black live Mussels, California Estate Osetra Caviar, California Spiny Lobsters and live Maine lobsters. Their fresh frozen offerings include King Crab, Calamari (squid tubes and tentacles), whole Octopus, Scalon steaks, Mexican White Jumbo Prawns, Bay Scallops, Soft Shell Blue Crab and Rock Crab Claws,

For fans of Abalone (small to large-sized snails), this is the place. Giovanni’s sells live Abalone “California Red” snails, fresh Abalone steaks and Abalone “skirts” (the trim of the shellfish). Also, Giovanni’s Fish Market & Gallery sells wine, cooking utensils, grilling planks and a myriad array of sauces and marinades.


If you’re on the hunt for some of their favorite in-house recipes or simply recipes recommended by this legendary seafood merchant, you won’t be disappointed. In their Fish Recipes section you will find a nice collection. Their Abalone Clam Chowder and famous fish tacos recipes look divine. For those new to cooking seafood, preparation tips are included with every order (and on their site).

Other extras: Giovanni’s offers gift certificates, a great option if you’re not quite sure which type of fresh fish to buy. They begin at $10.00, and cost an extra $0.50 for the handling/printing fee. Custom coupon codes can also be sent to your recipient’s mailbox instead for speedier delivery. Discount codes, as well as weekly specials, are also available for non-gift certificate customers (discount codes are frequently released to the public via their Facebook page).

Customer Service

Due to the short lifespan of fresh seafood, any decent Seafood Market site should offer weekly specials/discounts. Giovanni’s Fish Market & Gallery does just that, and lists new items (usually three at a time) daily. Their weekly specials can be easily found on their main page. One prepared food item made exclusively by Giovanni’s is usually included in their weekly specials as well.

Discount codes/coupons have become quite popular with online shoppers, giving shoppers (what feels like) exclusive discounts, and in many cases they are. Giovanni’s offers a sign-up page where you can request to have discount codes/coupons sent directly to your inbox; a helpful extra for those too busy to hunt down discount codes themselves on Google (which you can do for almost any online store).

When ordering seafood online, look for a money-back guarantee. Thanks to 20th century advancements, Styrofoam, gel packs and jet airplane delivery, fresh seafood delivery is now possible, no matter where you live. If the shipping and delivery process comes across any “bumps,” Giovanni’s offers a money-back guarantee if your delivery arrives less-than fresh.

It’s also important to note that Giovanni’s is the only site listed in our Seafood Market Review that accepts PayPal payments, in addition to credit cards. Not everyone has a credit card these days, so the acceptance of PayPal is a nice accessibility touch.

We are more than impressed by the Community offerings that Giovanni’s Fish Market & Gallery has put on their site. Their Facebook page offers exclusive deals and discounts galore, so be sure to become a fan of Giovanni‘s. They’re also on Twitter and have a blog, I Want Seafood for Dinner.

Shipping Options
Giovanni’s Fish Market & Gallery ships all fresh seafood orders via FedEx Overnight, which requires a signature upon delivery. Orders are either shipped the same day (if received before 12 noon PST Mon - Thurs), the following day (if received after 12 noon PST Mon-Weds), or Monday (if received Thurs - Sun). Want your fresh vittles to arrive on Saturday? FedEx Saturday shipping is available. And California residents only have to pay $10 for delivery.

To ensure your order arrives fresh as the day it left the ocean, Giovanni’s packs all fresh orders in custom Styrofoam shipping boxes and with enough ice packs to keep your order perfectly cool for a full 24 hours. Fresh fish orders are also vacuum-sealed in addition to being packed in Styrofoam/ice packs.

Payment Methods
Giovanni’s Fish Market & Gallery accepts most major credit cards. They accept Visa, Mastercard, Discover and American Express. In addition to accepting credit cards as payment, they also accept PayPal (the popular online way to pay using your checking/savings account).

Giovanni’s makes it easy to contact their customer service representatives if you have any questions. They have an email form on their site, as well as an actual email address and phone number (local number), to satisfy inquiries. They also have FAQs, but it is mainly comprised of “Why seafood is healthy” questions. Look to the bottom of their main page for their Shipping Policies and Returns/Refunds Policy pages.


If a 21st-century online seafood merchant wants to survive and stay connected to its customers community features are important. Although Giovanni’s lacks an official newsletter, shoppers can submit their email addresses to receive coupons at various times throughout the year. They also have an official blog, I Want Seafood for Dinner!, where tasty recipes can be found, as well as informative articles on the differences between different crab and lobster species. Entries following the company’s travels can also be found.


Giovanni’s Fish Market & Gallery is a company that’s passionate about seafood, offering delicious fresh California-area-derived seafood and has 25+ years of experience in the industry. Their enormous variety of fresh fish and shellfish has made them a leader in online Seafood Market Review. From their inventory and weekly specials to their community features and shipping deals, Giovanni’s Fish Market & Gallery will deliver amazing seafood to your door in 24 hours, satisfying your seafood hankering and impressing you all at once.